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This announcement comes in the December 2010 issue of Hotel Horizons PKF-HR forecasts, which estimate a 7.8% growth in demand for lodging within the U.S. In fact, this forecast has improved significantly since the September issue.

Since there is only an estimate 2% increase in the supply of hotel accommodations, the result is a net increase of 5.7% in occupancy. Leading the way are the major market hotels and by the end of the year the hotels that reside in the 50 American cities that make up the PKF-HR Hotel Horizons group are estimated to experience a 6.4% increase in lodgings. This is 0.8% higher than the overall increase for the lodging industry.