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M life is using up-to-date analytical technology that will be better able to accurately track customer's preferences. In this way, M life members will have a program that is individualized. Some of the key aspects of the new program are access to 15 resort destinations, real-time ease-of-use, tier levels and benefits, and Express Comps, which allow members to easily and instantly redeem their points in order to enjoy a bite to eat, entertainment tickets, or anything else membership offers. Since the Express Comps appears as though they are dollars it simplifies the process because there are no conversions required.